Did you know that ninety percent of the data in the world has been created in
the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of
data, according to IBM.
As corporations across all industries globally are struggling with how to
retain, aggregate and analyze this mounting volume of what the industry
refers to as Big Data, it also provides a unique opportunity for innovative
startups that recognize the business prospects Big Data presents. Big Data is
not just unlocking new information but new sources of economic and business
value.
Interactivity is driving Big Data, with people and machines both consuming
and creating it. Digital companies focused on becoming good at aggregating
and analyzing the data created by the end users of their product, who then
provide their customers with solid insights taken from that data are at a
distinct compet... (more)